Gay World Rugby Cup lands major sponsorship deal
Dylan Vox | November 29, 2007
LONDON — Next year Dublin, Ireland will play host to the Bingham Gay Rugby World Cup, which will be the largest international gay event ever held in the country. The Emerald Warriors team which won the bid to host the tournament have received some great news that Paddy Power, Ireland�s largest book maker, have given over $100,000 to sponsor the biannual tournament.
The Bingham Cup is one of the largest amateur rugby tournaments in the world and last year�s competition held in New York was the biggest yet. Thirty teams from clubs around the world competed in the three-day tournament and made a huge impact on creating public awareness of the sport.
The Cup was named in honor of Mark Bingham who died in the September 11 tragedy, on board United Airlines flight 93. He is believed to have been among the passengers who stormed the cockpit to prevent the hijackers from using the plane to kill additional victims. The Cup was named in his honor in recognition of his membership of the San Francisco Fog RFC, which was the first club to host the event.
It was announced this March that the Emerald Warriors had received the bid to hold the event beating out teams in Paris and Sydney.
Richie Whyte the Tournament Director told IrishRugby.ie, "Paddy Power have an innovative and risk taking approach to the market. We are delighted that they see the Bingham Cup as a good fit for them both in terms of its sporting potential and public profile.�
This deal is just the latest coup for gay sports associations who are beginning to tap into mainstream organizations for sponsorship agreements.
The Bingham Cup will take place at Dublin University next June where a record 32 teams are expected to compete. – Issued by Gay Link Content
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