London adds football to Pride festivities

Dylan Vox | June 08, 2007

They are gonna be kickin' balls at London Pride this year as it was announced they will be holding the first ever Ford London Football Tournament as part of their festivities. Already 25 teams have signed up to compete for the prize and to showcase the best of gay football. Organizers are pushing for the tournament to become a staple event at the festival, and hope that the teams efforts will help eliminate some of the negative attitudes that surround gay and gay-friendly football.

Organized by London Falcons FC, the competition will take place at the Goals Soccer Centre in Wembley. This will be the first major gay-friendly football event ever seen in the capital and is expected to draw much support from gay fans. The participants hope that the tournament will demonstrate the high standard of football played by lesbian and gay teams.

The tournament will be sponsored by Ford, which also sponsors the Union of European Football Association (UEFA) Cup and said they were delighted to be involved in this years pride event.

Ford's marketing Director, Mark Ovenden, said: "Ford's commitment to football is second to none, and as true fans we believe that it should be an inclusive sport where ability and enjoyment of the game are the only relevant selection criteria at whatever level players participate."

The high profile sponsorship comes as great news to organizers of Pride London who told Gay.com/uk, "having the sponsorship of a major organization such as Ford sent out a strong message about the credibility of gay football."

The tournament will take place on June 23rd and trophy and awards will be handed out at the pride rally, which last year drew over a half a million people, on June 30th. – Issued by Gay Link Content

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