Canada sends an open 'Wedding Invitation' to gay and lesbian couples
June 12, 2006
VANCOUVER, British Columbia — The Canadian Tourism Commission has launched a new gay and lesbian advertising campaign on with a destination wedding invitation for U.S. same-sex couples.
The country is one of few in the world to extend full marriage equality to all people. The ad first appeared in the May issue of Passport magazine, as part of a gay and lesbian integrated marketing program that will also include sponsorship of LGBT film festivals, the Human Rights Campaign and special events in select markets across the U.S.
Montreal, Toronto and Vancouver are among the favorite destinations for gay and lesbian travelers. The provinces of Quebec, Ontario and British Columbia all legalized same-sex marriage prior to federal extension of marriage equality, with a significant percentage of all marriage licenses issued to same-sex couples going to Americans. In fact, in some cases Americans have outnumbered Canadians seeking licenses. The latest campaign recognizes that marriage is just one more reason to visit Canada, whether travelers plan to wed or not.
"There are so many reasons to visit Canada. All travelers are welcome and any traveler can tailor a travel experience that is just right for them," said Susan Iris, Vice President, U.S. for the Canadian Tourism Commission. "We have great cities that offer everything from European charm to a modern fusion of culture, and all that is reflected in our food, shopping and atmosphere. We believe that is why so many people are choosing to come see Canada."
Canada has established a reputation as one of the most gay-friendly countries in the world. Marriage is a significant indicator of the hospitality in store for gay and lesbian visitors whether they are drawn to the country by wedding bells, fine dining, some of the biggest parties and festivals in the world, or world-class skiing and outdoor experiences.
For more information, visit www.keepexploring.ca. – Issued by Gay Link Content
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