Sarah Jessica Parker makes her mark on Gap jeans
July 27, 2004
NEW YORK — The burning fashion question over at Gap these days is: "How do
you wear it?" If you're Sarah Jessica Parker, the answer is: with
velvet ribbon and bows.
Sarah Jessica Parker
Parker stars in the retailer's fall marketing campaign, and for
her ads, the Sex and the City actress customized several pairs of
jeans. On one pair, she added a velvet ribbon sewn down the legs to
imitate tuxedo pants. Another one of her customized looks features
jeans cut just below the knee and enhanced with a ribbon bow at the
She dresses the jeans up and down with her tops, including a
shrunken jacket, a sexy secretary's pink cardigan, a black
turtleneck and a white button-down shirt with black piping, to
which she added a bow tie.
"I think the Gap is terrifically creative, fun, inspired, and
the clothes are for everyone, of every age," said Parker, known as
a fashionista both on-screen and off, in a statement e-mailed to
The Associated Press. "They are timeless, easy, colorful, classic
Parker describes her own style as having "no rules." She's been
known to wear vintage, off-the-rack sportswear and couture –
sometimes all at the same time.
"For 35 years, Gap has embraced individual style. Asking the
world, `How Do You Wear It?' is an invitation for personal
expression and a conscious effort to connect the brand more closely
with customers," said Gary Muto, president of Gap, in a statement
"Sarah Jessica Parker's innate sense of style is so dynamic and
unique that she is the perfect fit for our fall campaign," he said.
Other celebrities to be featured in the print ads include Jada
Pinkett Smith, Jessica Alba, Lenny Kravitz, Michael Vartan and
Peter Krause. Kravitz stars with Parker in the TV campaign, which
will debut during the MTV Video Music Awards on Aug. 29.
Gap customers will have a chance to customize their own jeans at
in-store events in select cities from August through October. The
Show Us How You Wear It tour also will bring a traveling studio
to stores, where customers will be able to have their photo taken
that will look like a real Gap ad. – Sapa-AP
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