Sony chief sees electronics shift by 2006
May 20, 2004
TOKYO — Global consumers will soon demand personal choice in
cross-functions among TVs, computers, digital cameras and mobile
phones, ending the era of mass production by 2006, Sony's chief
New Internet technology was prompting convergence between
electronics and entertainment, in which Sony Corp. intends to be a
global leader, said chairman and chief executive Nobuyuki Idei.
Spelling out Sony's plans for the 12 months to March 2005, Idei
said it would be a year of "perseverance" as the company further
trims its workforce and refocuses business priorities so it can
better compete in the brave new world expected to hit the sector in
a couple of years.
"I think there is going to be a huge change in the electronics
industry in 2006," Idei told a news conference.
"As the information gap ceases to exist, the power of each
individual has become stronger than in the past when corporate PR
still worked, and it will get even stronger in three to 10 years.
"Except for some countries, the era of mass production is being
replaced by a power shift to individuals," which would change the
way products are chosen, he said.
To meet his challenge, Idei said Sony would converge functions
between appliances used in the living room and home office.
Interaction would become available between electronic gadgets
like TVs, DVD recorders and personal computers, portable audio
players, digital cameras and cellphones.
The Sony chief said his company would continue its three years
to March 2006 restructuring programme, which should have a full
cost-saving effect of ¥200 billion ($1.75 billion) in the
following year. –Sapa-AFP
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