Microsoft unveils new copyright software
May 4, 2004
REDMOND, Washington — Microsoft Corp. is unveiling copyright protection software to
allow rented songs or movies to be used on portable players,
cellular phones and other devices.
The company's latest "digital rights management" software,
code-named Janus, was released Monday. It will give songs and
videos purchased through subscription services a sort of digital
expiration date that works even when the data is transferred from a
computer. The technology also protects the content against piracy.
The goal is to make it easier for companies who want customers
to rent songs or videos, rather than own them, to also let those
users play back the content on portable players.
For example, with the new technology a user could rent several
movies for a long trip, download them onto a portable player and
then watch the movies until the rental expires a month later. A
user also could rent songs for a set period and play them back on a
"At the moment the current subscription models that are out
there are so hobbled by the fact that they cannot be taken away
from the computer," Microsoft spokesman Jason Reindorp said.
The new technology will work only with newly developed portable
players, which Reindorp said are expected to hit the market in the
next two to three months.
Companies including The Walt Disney Co. have said they are
interested in using the new technology for their content. –Sapa-AP
Google rankings scorned [30/03/2004]